文章

Megacity Cluster Series Part 2:Yangtze River Delta

作者 |2020-06-11T08:29:34+08:002020年6月11日|文章|

The development of urban agglomerations is an important way to realize China’s five development concepts of innovation, harmonization, green, openness and sharing, an important carrier for China to compete with other countries at political, economic and cultural levels and a bridge that connects the regional economy with the global economic network system. With the strong [...]

China’s automotive aftermarket presents huge commercial potential

作者 |2020-05-28T08:35:06+08:002020年5月28日|文章|

China’s automotive market has grown impressively over the last decade. Associated markets such as the automotive aftermarket can easily be left out of the limelight, but it’s a colossal and highly impressive market in its own right.  The aftermarket is concerned with the manufacturing, remanufacturing, distribution, retailing and installation of vehicle parts, chemicals, equipment and accessories. [...]

The Store of the Future – Post COVID-19

作者 |2020-05-21T10:44:54+08:002020年5月21日|文章|

The outbreak of COVID-19 is transforming the economy and consumer habits that will have a long term impact on how people shop and what role retail stores will play in the future. Considering these trends, we imagine what the store of the future will look like. Virtual Stores and Online/Offline Integration The outbreak of COVID-19 [...]

Megacity Cluster Series Part 1: Jing-Jin-Ji

作者 |2020-05-07T12:45:49+08:002020年5月7日|文章|

With almost 1.4 billion people, China is the most populated country in the world. Since the beginning of China's reform and opening up policy under Deng Xiaoping almost 40 years ago, the country has developed from an agrarian state to the second largest economy in the world. This development has been driven in particular by [...]

How Content Marketing makes your business successful

作者 |2020-04-23T11:26:03+08:002020年4月23日|文章|

Content marketing is one of the most effective methods for building brand awareness and attracting new customers to your business. It’s basically a marketing strategy focused on creating, publishing and distributing valuable and relevant content online, with the purpose of reaching a targeted audience and stimulating profitable customer action. The Content Marketing Institute (CMI) describes [...]

Creating Retail Experience Online

作者 |2020-04-16T11:30:11+08:002020年4月16日|文章|

The recent Covid-19 outbreak has affected the retail industry on a global scale. Brick-and-mortar retail is currently going through a transitional period to cope with that. While many shoppers have increased their standard amount of online shopping, many are still craving to have in-store experience. The challenge for brands is being able to provide that [...]

How to get better rankings on Baidu – China’s No.1 search engine

作者 |2020-04-09T12:20:09+08:002020年4月9日|文章|

While China has the second-largest economy in the world, its e-commerce market is the largest globally. Approximately 35.3% of the country’s retail sales take place online, a higher percentage than in any other country (Source: eMarketer). Given its dominance, you’d be forgiven for thinking that Google was China’s search engine of choice – but you’d [...]

How to use LinkedIn to build company brand in China

作者 |2020-04-02T13:15:51+08:002020年4月2日|文章|

LinkedIn is a highly successful business and employment-oriented service that operates via websites and mobile Apps. It’s basically, the go-to business networking App, now owned by Microsoft. Originally launched in May 2003, it’s now mainly used for professional networking, as well as a place for employers posting jobs and job seekers posting CV’s. It has [...]

European Foreign Direct Investment (FDI) in China

作者 |2020-03-19T13:19:14+08:002020年3月19日|文章|

Foreign direct investment (FDI) in China grew to over USD 100 billion for the first time in 2010, spurred on by various reforms and liberalisation policies introduced from 2001, after joining the World Trade Organisation (WTO). By 2018, China was ranked as the world's second largest FDI recipient after the United States (Source: UNCTAD’s 2018 [...]

Maximizing your Image through State of the Art Retail Window Design

作者 |2020-04-24T16:32:43+08:002020年3月12日|文章|

Retail stores serve as an important tool for marketing a retail brand to consumers. Advancements in technology have created trends that come and go at a quicker pace and faster consumer learning curves for Chinese consumers. Excellent design needs to reflect the needs of the Chinese market now in order to drive sales. Key Goals [...]