文章

How to use LinkedIn to build company brand in China

作者 |2020-04-02T13:15:51+08:002020年4月2日|文章|

LinkedIn is a highly successful business and employment-oriented service that operates via websites and mobile Apps. It’s basically, the go-to business networking App, now owned by Microsoft. Originally launched in May 2003, it’s now mainly used for professional networking, as well as a place for employers posting jobs and job seekers posting CV’s. It has [...]

European Foreign Direct Investment (FDI) in China

作者 |2020-03-19T13:19:14+08:002020年3月19日|文章|

Foreign direct investment (FDI) in China grew to over USD 100 billion for the first time in 2010, spurred on by various reforms and liberalisation policies introduced from 2001, after joining the World Trade Organisation (WTO). By 2018, China was ranked as the world's second largest FDI recipient after the United States (Source: UNCTAD’s 2018 [...]

Maximizing your Image through State of the Art Retail Window Design

作者 |2020-03-12T13:26:54+08:002020年3月12日|文章|

Retail stores serve as an important tool for marketing a retail brand to consumers. Advancements in technology have created trends that come and go at a quicker pace and faster consumer learning curves for Chinese consumers. Excellent design needs to reflect the needs of the Chinese market now in order to drive sales. Key Goals [...]

Retail Trends for Western Brands in China

作者 |2020-02-27T18:36:00+08:002020年2月27日|文章|

As the saying goes: the dead live longer. In China, too, brick and mortar retail was predicted to collapse and become irrelevant. The speed with which consumers adapted to digital and mobile shopping, resulting in annual e-commerce growth rates of over 30% and China becoming the world’s largest online market, was supposed to be an [...]

Chinese and European Aviation Agreements and their Implications for the Aviation Industry

作者 |2020-01-16T11:34:21+08:002020年1月16日|文章|

Aviation is the safest, fastest and most efficient form of long-distance travel. Globally over 40 million flights took-off in 2016 allowing millions of passengers to reach their destinations safely (Source: IATA). To guarantee the safety of flying, international aviation safety standards were established which need to be implemented correctly to ensure that they fulfill their [...]

China’s expanding winter sports market in the run-up to the 2022 China Winter Olympics

作者 |2019-12-18T17:17:39+08:002019年12月18日|文章|

In recent years, China’s rapid economic development and an associated growth in average personal incomes has seen growing numbers of Chinese consumers involved in leisure activities such as winter sports. The scale of the Chinese winter sports industry reached 397 billion yuan (USD 60.17 billion) in 2017 and it’s expected to hit 600 billion yuan [...]