文章

The trends of IOT manufacturing in China

作者 |2020-09-17T13:32:14+08:002020年9月17日|文章|

The Internet of Things (IoT) unites the physical world of objects and the virtual one of computing and analytics. It offers huge opportunities for productivity gains, innovation, and new markets. In China, like elsewhere, industry is working to seize the opportunities that this new digital age promises, not just with the IoT, but with the [...]

Using VR Stores to Increase Brand Presence

作者 |2020-09-10T10:15:27+08:002020年9月10日|文章|

As omnichannel retail strategy has become a marketing standard for brands, it’s time for brands to start seeking new ways to enhance their overall omnichannel strategy. The three pillars of success for retail marketing are: -  Personalization -  Experience -  Storytelling A unique way to combine these three elements is through virtual experience. Virtual experience [...]

Digital Marketing Strategy Transformation of B2C Companies Amid the Coronavirus Outbreak

作者 |2020-09-03T11:09:42+08:002020年9月3日|文章|

Image source: HSBC The B2C industry used to take off through the contributions from digitalization. However, upon the coronavirus outbreak in early 2020, B2C companies are compelled to rethink their strategies of digital marketing as the whole world is isolated at home - or smarter to say, people are all gathering on the Internet. It [...]

Get your brand name translation right

作者 |2020-08-27T10:33:08+08:002020年8月27日|文章|

When it comes to dual localization, brand name translation, especially into languages such as Chinese, Japanese, and Arabic, can be very sensitive, and despite the fact the end result may only consist of one or two words or characters, the amount of time, research, and effort involved to arrive at this point can be enormous. This [...]

Digital Marketing Strategy Transformation of B2B Companies Amid the Coronavirus Outbreak

作者 |2020-08-20T09:36:55+08:002020年8月20日|文章|

The coronavirus outbreak has forced the accelerated digitalization of a variety of industries. B2B businesses are no exception. In-person events such as trade shows and exhibitions are the traditional focal point for B2B marketing spend. According to MarketingCharts, the average B2B marketing department allocates 41% of their budget on exhibitions and industry shows and only [...]

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Explaining Little Red Book and Its Market Potential for Premium Brands

作者 |2020-08-06T10:21:55+08:002020年8月6日|文章|

E-commerce revenue in China is expected to grow to USD 1,309.5 billion in 2024 (Source: Statista.com), and a large part of the growth is expected to come from the fashion and luxury industry. One of the most popular social commerce platforms in China, Little Red Book (Xiaohongshu) is an important channel for many Chinese consumers to start their [...]

Discover the evolution of e-commerce: China in 2020

作者 |2020-07-23T10:34:41+08:002020年7月23日|文章|

It probably comes as no surprise that e-commerce has also been hugely affected by the global pandemic in 2020. Many experts agree that consumer behaviour has changed significantly in the first quarter of 2020 as a result of Covid-19.  However, despite the strict restrictions, it is clear that e-consumers have now adapted to the current [...]

How a Strong Retail Design Leads to Increased Sales

作者 |2020-07-16T10:55:53+08:002020年7月16日|文章|

While concept stores can change the layout and color scheme of their store design, they must first realize why it is so important to focus on these changes. Having a strong store design ultimately leads to a better customer experience and thus increased sales. First impressions really do matter, especially in retail design. Instead of [...]

Megacity Cluster Series Part 3: Greater Bay Area

作者 |2020-07-09T10:01:01+08:002020年7月7日|文章|

In the third part of our series of articles on China’s megacities, we will today explore the Greater Bay Area. The Greater Bay Area, or GBA, is one of the three current megacity clusters in China. Located on China’s southern coast, it spans eleven cities: Hong Kong, Macau, Guangzhou, Shenzhen, Zhuhai, Foshan, Dongguan, Zhongshan, Jiangmen, [...]

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Megacity Cluster Series Part 2:Yangtze River Delta

作者 |2020-06-11T08:29:34+08:002020年6月11日|文章|

The development of urban agglomerations is an important way to realize China’s five development concepts of innovation, harmonization, green, openness and sharing, an important carrier for China to compete with other countries at political, economic and cultural levels and a bridge that connects the regional economy with the global economic network system. With the strong [...]