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Search Results for: douyin

How to leverage the potential of Douyin for a marketing strategy?

Most of us outside of China are already familiar with D […]


TAPPING INTO CHINAS SINGLE MARKET POST LOCK DOWN DURING THE 14th DOUBLE 11 SHOPPING FESTIVAL

During this year’s double 11 sales extravaganza in Chin […]


THE RISE OF CHINESE DOMESTIC CONSUMER BRANDS

Several domestic Chinese brands are gaining well-deserv […]


HOW TO BUILD A COMMUNITY AROUND YOUR BUSINESS

Customer acquisition and customer retention often work […]


UNDERSTANDING THE CHINESE CONSUMER JOURNEY

In China, the consumer journey consists of a series of […]


BRAND COLLABORATIONS IN CHINA

In the past year, a trend that can be seen in the China […]


THE CITY TIER SYSTEM IN CHINA AND THE RISE IN PURCHASING POWER AMONG LOWER TIER CITIES

A mistake that many foreign brands coming into the Chin […]


Digital Content Marketing in China

The key for successful digital marketing is having qual […]


GROUP PURCHASING THROUGH PINDUODUO

Pinduoduo is an e-commerce platform  that taps into the […]


How to do livestreaming in China_Part 2

In the previous article, we gave a basic breakdown of l […]


E-Commerce trends for the Year of the Ox in China

2020 was a gigantic boom year for e-commerce. Lockdowns […]


Ten Essentials to Building Business in China

China’s economy has been the hot topic of the pas […]


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