Melchers China Joins Xplore Anhui Delegation
From September 20-22, 2022, the AHK Greater China organized its “Xplore China” field mission to Anhui. The Director of Operations China of Melchers China,...
MELCHERS COOPERATION MODELS
Entering a new market with a business is always a big and complex undertaking. When that market is China, this could not be more fitting. Likewise, if the...
Adapt to Survive — Western Brands on the Chinese Market
Before brands enter a market in a new country, it is essential to assess what store design strategy they should follow. The original store design is create...
Customer Centric Strategy
The needs of consumers continually shift in China’s retail market. It’s important for brands to pay attention and adjust their strategies to maintain their...
CHINA AT THE FOREFRONT OF ARTIFICIAL INTELLIGENCE DEVELOPMENT AND APPLICATION
China is currently the world’s leading producer of artificial intelligence (AI) research and AI patents. This is a huge leap forward compared to where the...
Exploring China’s Livestreaming Boom Through Bilibili
Bilibili has been considered the closest equivalent to YouTube in China. Having been around for over a decade, the video platform has built vast userbase ...
MELCHERS CHINA AT THE GREATER CHINA DAY 2022 IN DRESDEN
Last week the IHK Dresden organized the first Greater China Day in the new federal states of Germany, where our Marketing and Communications Manager from H...
SHANGHAI AND THE PANDEMIC – FROM LOCKDOWN TO OFFICE RESUMPTION
Since the official closure of our Shanghai Office on April 1st, our employees in Shanghai have started to isolate at home. At Melchers China, we have have ...
A piece of Melchers history – 145 years in Shanghai
145 years ago, the 1st Melchers branch in Shanghai was established in 1877. In our company book ‘The History of Melchers and Co. 1806-2006’ we can read: Wh...
WHAT GLOBAL BRANDS CAN LEARN FROM CHINESE TEA BRAND AND COFFEE CHAINS
In 2022, foreign brands in China are facing several challenges such as increased regulations on marketing communications allowed by brands, a crackdown on Key Opinion Leaders (KOLs)
THE RISE OF CHINESE DOMESTIC CONSUMER BRANDS
Several domestic Chinese brands are gaining well-deserved attention and growth in the market due to their choices and the benefits that they have taken ad...
INTELLECTUAL PROPERTY PROTECTION & TRADEMARKING IN CHINA
One of the first steps for brands that want to enter the Chinese market, is to ensure that all intellectual property (IP) is protected and trademarked. As...
