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BRAND COLLABORATIONS IN CHINA
BRAND COLLABORATIONS IN CHINA
In the past year, a trend that can be seen in the China market is the rise of brand collaborations between brands from a range of different categories and...
Q&A CONTENT MARKETING ON ZHIHU
Q&A CONTENT MARKETING ON ZHIHU

Zhihu (知乎) is the largest question and answer (Q&A) platform in China, allowing users to post, answer, share and comment on questions.

Retail Strategy Best Practices, Tricker’s in China, from Mike Hofmann, Managing Director at Melchers in Beijing
Retail Strategy Best Practices, Tricker’s in China, from Mike Hofmann, Managing Director at Melchers in Beijing
We talked to Mike Hofmann, Managing Director at Melchers China, about why and how the company decided to choose Tricker’s – an English brand with over 190 ...
Melchers China Beijing Office Renovated and Officially Reopened
Melchers China Beijing Office Renovated and Officially Reopened
On January 20, 2022, the completely redesigned and renovated Beijing office of Melchers China at Beijing’s central Chang An Street was formally reop...
Healthy China 2030 – Recent Trends and Developments
Healthy China 2030 – Recent Trends and Developments
Mr. Mike Hofmann     Managing Director of Melchers China in BeijingIn the wake of the debate over lessons learned from the COVID-19 pandemic, politicians...
MELCHERS DALIAN OFFICE CELEBRATES 25TH ANNIVERSARY
MELCHERS DALIAN OFFICE CELEBRATES 25TH ANNIVERSARY
Melchers is celebrating the 25th anniversary of opening its Dalian office this year. We are looking back proudly at the many milestones in its history of ...
THE CITY TIER SYSTEM IN CHINA AND THE RISE IN PURCHASING POWER AMONG LOWER TIER CITIES
THE CITY TIER SYSTEM IN CHINA AND THE RISE IN PURCHASING POWER AMONG LOWER TIER CITIES
A mistake that many foreign brands coming into the China market make is to treat the country as if it were homogenous. Instead, one method of breaking up ...
Phygital – Physical Retail’s New Role in the Age of Ecommerce
Phygital – Physical Retail’s New Role in the Age of Ecommerce
What will be the role of physical retail post COVID-19? According to figures from eMarketer, ecommerce has grown by 27.6% for the year in 2020 despite a g...
SHOPPING FESTIVALS IN CHINA
SHOPPING FESTIVALS IN CHINA
China has the world’s largest and fastest-growing e-commerce market, and its major e-commerce giants  have created several shopping festivals through...
Digital Content Marketing in China
Digital Content Marketing in China
The key for successful digital marketing is having quality content that is both informative and entertaining. In China, it plays a particularly huge part i...
THE RISE OF DIGITAL PRIVATE TRAFFIC IN CHINA
THE RISE OF DIGITAL PRIVATE TRAFFIC IN CHINA
Over the past year, “private traffic” has become a buzz word in the China digital marketing sphere, but what does it mean and why has it become such an im...
B2B CUSTOMERS IN CHINA – WHO ARE THEY AND HOW CAN THEY BE REACHED?
B2B CUSTOMERS IN CHINA – WHO ARE THEY AND HOW CAN THEY BE REACHED?
B2B customers are very dependent on the company industry and sector. However, there are several trends that most B2B businesses should take note of when e...
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