博客

Entering the Chinese Market with Melchers – Interview with Mike Hofmann, Managing Director Melchers Beijing
Entering the Chinese Market with Melchers – Interview with Mike Hofmann, Managing Director Melchers Beijing
Interview with Mike Hofmann, Managing Director of Melchers China in Beijing, a retail partner and service provider in China focused on premium brands. hof...
Closing the Circle with Technology Integration
Closing the Circle with Technology Integration
Retail stores are an important tool for marketing a retail brand to consumers. From the outside in, consumers need to be attracted to a retail store in ord...
How to do livestreaming in China_Part 2
How to do livestreaming in China_Part 2
In the previous article, we gave a basic breakdown of livestreaming in China (Part 1). This time, it is all about finding the right fit and the process of...
Melchers China and GMI AERO Open a Calibration Laboratory in Shanghai
The French innovator and key provider of solutions and products for advanced process control and aircraft composite structural repairs, GMI Aero, and the ...
How to do livestreaming in China_Part 1
Simply put: Streaming is big in China. With more than 400 million online viewers in total, livestreaming in China has become the most popular video watchi...
Lessons learned from 2020, and where to go in 2021?
2020 saw the world in crisis mode. The COVID-19 crisis threw the global economic system’s delicate balance off-kilter, impacting everything from how...
Consumption Pattern Changes Are Here To Stay
The COVID-19 induced closing of China’s borders has forced many premium retail brands to alter their business model. Before the pandemic, Chinese sh...
We invite you to visit our booth at CHINAPLAS 2021!
 2020 was an unprecedented year for the world. The plastics and rubber industries have undergone rapid changes, and the downstream users are more ur...
Invitation to “CBBC’S UK-CHINA Consumer Week –Decoding the phygital retail in China”
Invitation to “CBBC’S UK-CHINA Consumer Week –Decoding the phygital retail in China”
 Post-pandemic China is a consumer market redefined. While some of the fallout of the pandemic reflects the acceleration of market trends already un...
E-Commerce trends for the Year of the Ox in China
2020 was a gigantic boom year for e-commerce. Lockdowns, travel bans, and retail closures forced consumers online, and the world’s largest retailers...
Ten Essentials to Building Business in China
China’s economy has been the hot topic of the past decade, making it the target for foreign companies seeking to cash in on the boom. The numbers ar...
The Versatility of Interactive Experiential Points
The Versatility of Interactive Experiential Points
Adaptable retail design is part of brands’ excellent strategies to maximize the effect of seasonal promotions. Brands benefit from using adaptable retail d...
微信關注 QR Code 手机访问 微信分享