博客

年份: 2022

SHANGHAI AND THE PANDEMIC – FROM LOCKDOWN TO OFFICE RESUMPTION
SHANGHAI AND THE PANDEMIC – FROM LOCKDOWN TO OFFICE RESUMPTION
Since the official closure of our Shanghai Office on April 1st, our employees in Shanghai have started to isolate at home. At Melchers China, we have have ...
A piece of Melchers history – 145 years in Shanghai
A piece of Melchers history – 145 years in Shanghai
145 years ago, the 1st Melchers branch in Shanghai was established in 1877. In our company book ‘The History of Melchers and Co. 1806-2006’ we can read: Wh...
WHAT GLOBAL BRANDS CAN LEARN FROM CHINESE TEA BRAND AND COFFEE CHAINS
WHAT GLOBAL BRANDS CAN LEARN FROM CHINESE TEA BRAND AND COFFEE CHAINS

In 2022, foreign brands in China are facing several challenges such as increased regulations on marketing communications allowed by brands, a crackdown on Key Opinion Leaders (KOLs)

THE RISE OF CHINESE DOMESTIC CONSUMER BRANDS
THE RISE OF CHINESE DOMESTIC CONSUMER BRANDS
Several domestic Chinese brands are gaining well-deserved attention and growth in the market due to their choices and the benefits that they have taken ad...
INTELLECTUAL PROPERTY PROTECTION & TRADEMARKING IN CHINA
INTELLECTUAL PROPERTY PROTECTION & TRADEMARKING IN CHINA
One of the first steps for brands that want to enter the Chinese market, is to ensure that all intellectual property (IP) is protected and trademarked. As...
“HEALTHCARE COMPANIES SHOULD REVISIT THEIR CHINA SETUP. ” INTERVIEW WITH MIKE HOFMANN FROM MELCHERS CHINA
“HEALTHCARE COMPANIES SHOULD REVISIT THEIR CHINA SETUP. ” INTERVIEW WITH MIKE HOFMANN FROM MELCHERS CHINA
Redfern Digital spoke with Mike Hofmann, the Managing Director of Melchers China in Beijing and Chairman of the Board of Directors of Koehler Pharmaceutic...
A SIMPLE OVERVIEW OF CHINA’S BASIC MEDICAL INSURANCE SYSTEM
A SIMPLE OVERVIEW OF CHINA’S BASIC MEDICAL INSURANCE SYSTEM
Healthcare and health insurance in China have undergone significant changes in the past decade, with the country establishing a national healthcare system...
HOW TO BUILD A COMMUNITY AROUND YOUR BUSINESS
HOW TO BUILD A COMMUNITY AROUND YOUR BUSINESS
Customer acquisition and customer retention often work hand-in-hand. It is understood that acquiring one customer is multiples times more expensive than r...
UNDERSTANDING THE CHINESE CONSUMER JOURNEY
UNDERSTANDING THE CHINESE CONSUMER JOURNEY
In China, the consumer journey consists of a series of different stages that does not end at purchase and instead loops around in a cycle. Although differ...
BRAND COLLABORATIONS IN CHINA
BRAND COLLABORATIONS IN CHINA
In the past year, a trend that can be seen in the China market is the rise of brand collaborations between brands from a range of different categories and...
Q&A CONTENT MARKETING ON ZHIHU
Q&A CONTENT MARKETING ON ZHIHU

Zhihu (知乎) is the largest question and answer (Q&A) platform in China, allowing users to post, answer, share and comment on questions.

Retail Strategy Best Practices, Tricker’s in China, from Mike Hofmann, Managing Director at Melchers in Beijing
Retail Strategy Best Practices, Tricker’s in China, from Mike Hofmann, Managing Director at Melchers in Beijing
We talked to Mike Hofmann, Managing Director at Melchers China, about why and how the company decided to choose Tricker’s – an English brand with over 190 ...
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