新闻

China Trading Partnership Announced Between Tricker’s and Melcher’s China

作者 |2020-12-01T09:23:16+08:002020年12月1日|新聞|

Northampton Footwear Brand Tricker’s and Global Company Melchers have signed an exclusive distribution partnership to develop the Tricker’s Brand in China Mainland and Hong Kong. Through this partnership, Tricker’s and Melchers China, will develop a multi-channel distribution business in China Mainland and Hong Kong. A dedicated Website and WeChat shop along with wholesale distribution and [...]

We invite you to visit our booth at CPhI China 2020!

作者 |2020-11-26T12:32:19+08:002020年11月26日|新聞|

CPhI China 2020 is the leading pharmaceutical ingredients show in China and wider Asian - Pacific region. Together with P-MEC China 2020 it is a one-stop-shop platform for reaching out to the entire Chinese pharmaceutical supply chain, including every stakeholder, from beginning to end of the professional chain. -  Time: December 16 to 18, 2020 [...]

Offline Retail Reclaiming its Presence Thanks to Online-to-Offline Strategy

作者 |2020-11-19T14:33:35+08:002020年11月19日|文章|

The epidemic has prompted brands worldwide to rely heavily on their online channels, bringing e-commerce at the forefront of retail spaces. However, as the situation in China keeps normalizing at a faster pace than the rest of the world, some brands have already started resuming their Online-to-Offline (O2O) strategy. Online-to-Offline is not a novelty. Born [...]

100 Questions and Answers on China Business 2020. Interview with Mike Hofmann, Managing Director of Melchers China in Beijing, on Sales and Marketing in China

作者 |2020-11-12T14:07:34+08:002020年11月12日|文章|

Mr. Mike Hofmann     Managing Director of Melchers China in Beijing   In its issue 4/2020, the German business magazine ChinaContact has published its annual format "100 Questions and Answers on the China Business". In 2020, it will be published in its 15th edition. Mike Hofmann, Managing Director of Melchers China in Beijing, was interviewed on [...]

Melchers Guangzhou Office Celebrates 35th Anniversary

作者 |2020-11-05T11:26:23+08:002020年11月5日|文章|

Melchers is celebrating the 35th anniversary of reopening its Guangzhou office this year. We are looking back proudly at the many milestones in its history of doing business activities in China. Melchers opened its first office in Guangzhou back in 1892 at Shamian Island. At the end of the 19th and beginning of the 20th [...]

Melchers appointed as Sales Agent of Iacobucci HF Aerospace in China

作者 |2020-10-29T15:19:40+08:002020年10月29日|文章|

We are very proud to announce our new partnership with Iacobucci HF Aerospace to become their Sales Agent of their aviation product business in China. Through this partnership, the aviation business unit of Melchers will enlarge its product and service range, whiling significantly expanding Iacobucci HF Aerospace’s reach in China. Now the global aviation business is [...]

The digitalisation of the Chinese retail experience

作者 |2020-10-22T14:20:48+08:002020年10月22日|文章|

In this article, we’ll look at the emergence of ‘new retail’ in China, its market size, key growth trends and the purchasing behaviour of consumers. We’ll also be exploring how the retail landscape has changed in recent years and the opportunities it presents. China’s retail market size and growth trends There are several key areas [...]

Discover how localization can impact your SEO ranking

作者 |2020-10-15T09:55:56+08:002020年10月15日|文章|

Image source: Hi-Com Has your company decided to make a brave move into the global e-commerce market?  If so, you may find yourself in need of an efficient yet cost-effective way of localising your website successfully.  In this article we will discuss the benefits of effective localisation when targeting markets overseas and the detrimental effects [...]

Retail Technology in China: Latest Trends and Applications

作者 |2020-09-24T10:25:02+08:002020年9月24日|文章|

Source: Daxueconsulting.com In the last decade, China has begun shifting from a manufacturing-based economy to a service-based economy. With the rapid growth in the wealth of the middle class and government investment in technological development, retail technology in China has evolved at a breakneck pace. A defining feature of China’s retail infrastructure is the widespread [...]

The trends of IOT manufacturing in China

作者 |2020-09-17T13:32:14+08:002020年9月17日|文章|

The Internet of Things (IoT) unites the physical world of objects and the virtual one of computing and analytics. It offers huge opportunities for productivity gains, innovation, and new markets. In China, like elsewhere, industry is working to seize the opportunities that this new digital age promises, not just with the IoT, but with the [...]