新闻

How to use LinkedIn to build company brand in China

作者 |2020-04-02T13:15:51+08:002020年4月2日|文章|

LinkedIn is a highly successful business and employment-oriented service that operates via websites and mobile Apps. It’s basically, the go-to business networking App, now owned by Microsoft. Originally launched in May 2003, it’s now mainly used for professional networking, as well as a place for employers posting jobs and job seekers posting CV’s. It has [...]

Inflight Fire Protection with the PED Containment Bag

作者 |2020-03-26T14:31:18+08:002020年3月26日|新聞|

The aircraft is by far the safest means of transport. In 2016, there were over 40 million aircraft take-offs worldwide and millions of people reached their destinations safely (source: IATA). However, the main risk during a flight is not a technical defect or pilot error, but is potentially in the luggage of every passenger. The [...]

European Foreign Direct Investment (FDI) in China

作者 |2020-03-19T13:19:14+08:002020年3月19日|文章|

Foreign direct investment (FDI) in China grew to over USD 100 billion for the first time in 2010, spurred on by various reforms and liberalisation policies introduced from 2001, after joining the World Trade Organisation (WTO). By 2018, China was ranked as the world's second largest FDI recipient after the United States (Source: UNCTAD’s 2018 [...]

Maximizing your Image through State of the Art Retail Window Design

作者 |2020-03-12T13:26:54+08:002020年3月12日|文章|

Retail stores serve as an important tool for marketing a retail brand to consumers. Advancements in technology have created trends that come and go at a quicker pace and faster consumer learning curves for Chinese consumers. Excellent design needs to reflect the needs of the Chinese market now in order to drive sales. Key Goals [...]

Retail Trends for Western Brands in China

作者 |2020-02-27T18:36:00+08:002020年2月27日|文章|

As the saying goes: the dead live longer. In China, too, brick and mortar retail was predicted to collapse and become irrelevant. The speed with which consumers adapted to digital and mobile shopping, resulting in annual e-commerce growth rates of over 30% and China becoming the world’s largest online market, was supposed to be an [...]

Melchers China takes action to assist the fight against the effects of the Coronavirus

作者 |2020-02-20T13:55:11+08:002020年2月20日|新聞|

In the beginning of 2020, an infectious disease named COVID-19 affected China. Chinese health officials have reported tens of thousands of cases of COVID-19 in the country. "Our thoughts and prayers are with all those dealing with the health impacts related to the coronavirus," said Melchers China CEO Anton Melchers. In the fight against the [...]

Chinese and European Aviation Agreements and their Implications for the Aviation Industry

作者 |2020-01-16T11:34:21+08:002020年1月16日|文章|

Aviation is the safest, fastest and most efficient form of long-distance travel. Globally over 40 million flights took-off in 2016 allowing millions of passengers to reach their destinations safely (Source: IATA). To guarantee the safety of flying, international aviation safety standards were established which need to be implemented correctly to ensure that they fulfill their [...]