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How a Strong Retail Design Leads to Increased Sales
While concept stores can change the layout and color scheme of their store design, they must first realize why it is so important to focus on these changes...
Megacity Cluster Series Part 3: Greater Bay Area
Megacity Cluster Series Part 3: Greater Bay Area
In the third part of our series of articles on China’s megacities, we will today explore the Greater Bay Area.The Greater Bay Area, or GBA, is one of the...
Businesses in China dealing with COVID -19, an interview with Melchers’ China CEO
Today we interview one of our strategic partners, Anton Melchers, the CEO of Melchers China. Establishing its first Asian branch in 1866 in Hong Kong, Mel...
Asia.Revisited: “You cannot Skype a Handshake”
Melchers GmbH & Co. is a diversified services and sales company with an extended network throughout Asia. One of their core competences is the sales, ...
Asia Revisited – How to continue managing your operations in Asia post COVID-19
Are you rethinking your strategy and regional set up in Asia as a consequence of the impact of COVID-19 on your business?Success in Asia is based on a str...
Megacity Cluster Series Part 2:Yangtze River Delta
The development of urban agglomerations is an important way to realize China’s five development concepts of innovation, harmonization, green, openness and...
Dr. Franz Koehler Chemie GmbH (Germany) Establishes a Joint Venture in Beijing, China with Melchers Group and Cicel
Beijing, June 2020 In order to provide better, faster and more attentive services to hospitals and clinicians, Dr. Franz Koehler Chemie GmbH German...
China’s automotive aftermarket presents huge commercial potential
China’s automotive market has grown impressively over the last decade. Associated markets such as the automotive aftermarket can easily be left out of the...
The Store of the Future – Post COVID-19
The outbreak of COVID-19 is transforming the economy and consumer habits that will have a long term impact on how people shop and what role retail stores w...
How to leverage the potential of Douyin for a marketing strategy?
Most of us outside of China are already familiar with Douyin, but under a different name – Tik Tok. You’ve probably seen videos made viral on either of th...
Megacity Cluster Series Part 1: Jing-Jin-Ji
With almost 1.4 billion people, China is the most populated country in the world. Since the beginning of China’s reform and opening up policy under D...
How Content Marketing makes your business successful
Content marketing is one of the most effective methods for building brand awareness and attracting new customers to your business. It’s basically a market...
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