INTELLECTUAL PROPERTY PROTECTION & TRADEMARKING IN CHINA
One of the first steps for brands that want to enter the Chinese market, is to ensure that all intellectual property (IP) is protected and trademarked. As...
“HEALTHCARE COMPANIES SHOULD REVISIT THEIR CHINA SETUP. ” INTERVIEW WITH MIKE HOFMANN FROM MELCHERS CHINA
Redfern Digital spoke with Mike Hofmann, the Managing Director of Melchers China in Beijing and Chairman of the Board of Directors of Koehler Pharmaceutic...
A SIMPLE OVERVIEW OF CHINA’S BASIC MEDICAL INSURANCE SYSTEM
Healthcare and health insurance in China have undergone significant changes in the past decade, with the country establishing a national healthcare system...
HOW TO BUILD A COMMUNITY AROUND YOUR BUSINESS
Customer acquisition and customer retention often work hand-in-hand. It is understood that acquiring one customer is multiples times more expensive than r...
UNDERSTANDING THE CHINESE CONSUMER JOURNEY
In China, the consumer journey consists of a series of different stages that does not end at purchase and instead loops around in a cycle. Although differ...
BRAND COLLABORATIONS IN CHINA
In the past year, a trend that can be seen in the China market is the rise of brand collaborations between brands from a range of different categories and...
Q&A CONTENT MARKETING ON ZHIHU
Zhihu (知乎) is the largest question and answer (Q&A) platform in China, allowing users to post, answer, share and comment on questions.
Retail Strategy Best Practices, Tricker’s in China, from Mike Hofmann, Managing Director at Melchers in Beijing
We talked to Mike Hofmann, Managing Director at Melchers China, about why and how the company decided to choose Tricker’s – an English brand with over 190 ...
Melchers China Beijing Office Renovated and Officially Reopened
On January 20, 2022, the completely redesigned and renovated Beijing office of Melchers China at Beijing’s central Chang An Street was formally reop...
Healthy China 2030 – Recent Trends and Developments
Mr. Mike Hofmann Managing Director of Melchers China in BeijingIn the wake of the debate over lessons learned from the COVID-19 pandemic, politicians...
MELCHERS DALIAN OFFICE CELEBRATES 25TH ANNIVERSARY
Melchers is celebrating the 25th anniversary of opening its Dalian office this year. We are looking back proudly at the many milestones in its history of ...
THE CITY TIER SYSTEM IN CHINA AND THE RISE IN PURCHASING POWER AMONG LOWER TIER CITIES
A mistake that many foreign brands coming into the China market make is to treat the country as if it were homogenous. Instead, one method of breaking up ...
